Costco(US:COST) 智通财经网·2025-05-20 07:02Core Insights - Costco's private label brand, Kirkland Signature, continues to be a major force in the retail sector, generating approximately $86 billion in annual sales, accounting for about one-third of the company's total revenue [1] - The brand's success is attributed to its ability to offer high-quality products at lower prices than national brands, enhancing Costco's negotiating power with suppliers and maintaining healthy profit margins [1] - Kirkland Signature's product offerings have expanded significantly since its launch in 1995, contributing to increased customer loyalty and traffic, which supports Costco's membership model and high renewal rates [1] Product Development and Strategy - In the first quarter earnings call, Costco executives highlighted new Kirkland products, including KS French fries, KS vodka, and soda [2] - A key part of Kirkland's future strategy is to focus on developing products that can be seamlessly sold in international markets [2] - Costco management emphasizes ongoing investments in price leadership and product innovation to keep Kirkland at the forefront of private label growth, both in the U.S. and globally [2]