Core Insights - The article emphasizes the growing importance and application of multimodal large models in various industries, highlighting their clearer commercial monetization paths compared to language-only models [1] Multimodal Large Models Applications - Multimodal large models are categorized into 11 application scenarios, with the top five being digital humans, gaming, advertising, social media, and intelligent marketing, indicating a high maturity level and significant attention in these areas [1] - Digital humans leverage multimodal technology to enhance human-computer interaction through natural language processing, voice synthesis, and realistic visual presentation, improving user experience [2][5] - In gaming, multimodal large models enhance interaction by allowing characters to understand player commands and respond contextually, creating a more immersive experience [5] - The advertising industry benefits from multimodal technology by automating content creation, personalizing ad delivery, and enhancing user engagement, leading to a more efficient and intelligent advertising ecosystem [8][10] - Social media platforms are being transformed by multimodal large models, improving content creation, user recommendations, interaction experiences, community governance, and commercialization [11][12]
2025年中国多模态大模型行业文娱媒体应用场景 多模态大模型提升文娱媒体创作效率【组图】