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市场调研机构洛图科技:一季度中国AR设备销量同比增长116%
Sou Hu Cai Jing·2025-05-20 07:45

Group 1 - The core viewpoint of the articles highlights the significant growth in the Chinese XR device market, with a projected 26.7% increase in unit sales and a 25.5% increase in sales revenue for Q1 2025 [1] - The total sales volume of consumer-grade XR devices in China is expected to reach 147,000 units, with AR devices alone accounting for 91,000 units, reflecting a remarkable year-on-year growth of 116% [1] - Leading brands in the AR glasses and AI shooting glasses market include Thunderbird Innovation, XREAL, Starry Sky Meizu, VITURE, and Rokid, with Thunderbird Innovation holding a dominant market share of 50% [1] Group 2 - The wearable smart device market is showing positive trends, with a 3% increase in manufacturing prices for these devices reported in April [4] - The market potential for AR and smart glasses is increasingly recognized, driven by the accelerated integration of AI and AR technologies, indicating a new growth cycle [4] - Major tech companies like Meta, Samsung, Apple, and Google are intensifying their R&D efforts in key technologies for glasses, with Google reportedly collaborating with domestic AR glasses manufacturers for new product launches [4] - Thunderbird Innovation is set to launch the ThunderX3 Pro, a full-color MicroLED AR glasses model, on May 27, featuring advanced display technologies and a strategic partnership with Alibaba Cloud for AI and AR glasses [4]