国民好营养东方素养，携手普陀山开启首个食品类品牌联名
Zhong Guo Shi Pin Wang·2025-05-20 07:53

Core Viewpoint - The collaboration between Oriental Nourishment and Putuo Mountain represents a fusion of health industry and traditional culture, emphasizing the concept of "nurturing both body and mind" through a new product line [1][2][3] Group 1: Collaboration and Cultural Significance - Putuo Mountain, known for its cultural significance and health symbolism, attracts over 12 million visitors annually and has a cultural exposure of 2.55 billion times, making it a powerful emotional anchor for the public [2] - The partnership aims to elevate health products from mere functional value to emotional value, aligning with the cultural essence of Putuo Mountain [2][3] - The collaboration is seen as a deep integration of cultural energy rather than just a logo association, enhancing the emotional and cultural value of the products [5][9] Group 2: Product Offerings and Philosophy - The joint product line includes three gift boxes: "Blessing Gift," "Accompanying Blessing," and "Blessing Together," which combine health products with traditional cultural elements [5] - The products are designed to provide both nutritional support and emotional significance, reflecting the philosophy that health is a form of blessing [3][5] - The brand philosophy of Oriental Nourishment is rooted in Eastern wellness wisdom, emphasizing natural and harmonious nourishment, which resonates with the Zen principles of Putuo Mountain [2][3] Group 3: Brand Strategy and Market Positioning - Oriental Nourishment is focused on building a "National Good Nutrition" brand through multi-dimensional strategies, including technological innovation and cultural integration [7] - The brand has established partnerships with various media and events to enhance its visibility and consumer recognition, including collaborations with top-tier sports events [7] - The integration of cultural IP into health products is seen as a way to differentiate in a saturated market, highlighting the importance of cultural depth in the health industry [9][11]