Ge Long Hui·2025-05-20 08:00Core Viewpoint - In 2023, the company reported a loss of 3.996 billion yuan, marking its first loss since going public. The company is expected to improve under new shareholders, a new board, and new executives, focusing on capacity utilization, self-owned brand ratio, and per-vehicle profit recovery [1][5]. Event Summary - The company announced a potential change in its controlling shareholder, as Dongfeng Motor Group is planning a restructuring with other state-owned enterprises [1]. - The company reported a total vehicle sales of 1.8959 million units from January to December 2025, a year-on-year decrease of 9.2%. The parent company, Dongfeng Motor Group, achieved a total sales of 2.4806 million units, a year-on-year increase of 2.5% [1]. Financial Performance - In 2023, the company generated revenue of 100.2 billion yuan, a year-on-year increase of 6.49%, but faced a loss of approximately 3.996 billion yuan due to declines in joint venture sales and price reductions. In the first half of 2024, revenue reached 51.914 billion yuan, a year-on-year increase of 12.20%, with a net profit of 684 million yuan, down 47.95% year-on-year [1][2]. Business Strategy - The company is implementing a "4+2" business model and a "1+N" R&D system to deepen reforms. The four major self-owned business segments include passenger vehicles, commercial vehicles, components, and financial services, while the two joint venture segments focus on Dongfeng Nissan and Dongfeng Honda [2]. - The company aims to enhance operational capabilities through integrated management of self-owned brands and the establishment of a commercial vehicle division to promote new energy commercial vehicles [2]. Sales Growth - In 2024, the company achieved its first positive sales growth in three years, with total sales of 2.4806 million units, a year-on-year increase of 2.5%. The self-owned brand sales are expected to reach 1.37 million units, a year-on-year increase of 34.4%, and new energy vehicle sales are projected to be around 860,000 units, a year-on-year increase of 70.9% [4]. Management Changes - The management changes began in 2023, with new leadership expected to drive operational improvements in 2024. The restructuring planned for 2025 is anticipated to accelerate the company's transformation and improve operational quality [4][5].