2025年茂名荔枝嘉年华启幕 邀请全球客人来广东品荔枝游乡村

Core Insights - The Guangdong provincial government and Maoming city launched the 2025 Maoming Lychee Carnival to promote lychee sales and attract global visitors to experience local agriculture [1][2] - The lychee industry is a traditional advantage for Guangdong, recognized for its diverse varieties and high quality, playing a significant role in the agricultural economy [1] - Maoming, as a key production area, has achieved significant sales with nearly 80,000 orders and over 700 million kilograms of lychee, generating more than 150 million yuan in revenue [1] Industry Developments - A collaborative agreement was signed by six parties, including the Guangdong Meteorological Bureau and the Agricultural Rural Department, to support the lychee industry through financial, meteorological, and technological means [2] - The Guangdong Provincial Department of Commerce announced promotional measures to enhance lychee sales, aiming to elevate Guangdong from a major production province to a strong brand province [2] - The "Lychee Country Tour" was introduced to integrate agricultural, cultural, and tourism experiences, connecting key locations like the Gongyuan Ancient Lychee Forest [2] E-commerce Initiatives - Maoming has partnered with leading e-commerce platforms to strengthen the "Ten Thousand E-commerce Selling Lychee" initiative, with over 4,000 e-commerce and 10,000 micro-businesses operating in the city [2] - The average purchase price through e-commerce channels is over 10% higher than traditional channels, indicating a shift in consumer purchasing behavior [2] - To boost e-commerce sales, the Maoming government allocated 1 million yuan and introduced over 3 million yuan in e-commerce consumption vouchers, benefiting both e-commerce companies and consumers [2]