唯品会发布Q1财报：SVIP活跃用户数同比增18%

Core Insights - Vipshop's Q1 2025 financial report shows a net revenue of 26.3 billion yuan and a Non-GAAP net profit of 2.3 billion yuan [1] - The company's GMV for the quarter reached 52.4 billion yuan, with active users totaling 41.3 million [1] - The number of Super VIP (SVIP) active users increased by 18% year-on-year, contributing to 51% of online sales [1] Revenue and Profitability - Vipshop achieved a net revenue of 26.3 billion yuan in Q1 2025 [1] - The Non-GAAP net profit for the same period was reported at 2.3 billion yuan [1] User Engagement - The total GMV for the quarter was 52.4 billion yuan [1] - Active user count reached 41.3 million [1] - SVIP active users grew by 18% year-on-year, accounting for 51% of online sales [1] Membership Strategy - Vipshop upgraded SVIP benefits to enhance user experience with features like "early access to good products" and "exclusive good prices" [1] - The company hosted over 20 private sales events both online and offline, attracting approximately 300,000 SVIP users [1]