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唯品会与众多头部质检机构深化合作,双11前持续提升商品质量管理水平
Zhong Jin Zai Xian· 2025-10-29 10:07
据了解,从成立以来,唯品会即在商家入驻资质审核、商品质检、质量管理体系认证、商家质量标准培 训等多方面与第三方质检机构保持着紧密合作。以商品质检为例,权威质检机构既作为神秘买家下单抽 检平台商品,同时也深入仓库,从源头对商品质量进行检验。对原材料、生产工艺、成品检验等关键节 点进行监督检测,确保商品安全性能、内在质量、标识外观等各个维度均符合质量要求。 广东产品质量监督检验研究院业务部部长黄雅玫表示,广东质检院始终坚守"中立、公正、严谨"的原 则,不偏袒、不妥协。以专业能力对电商平台进行行之有效的监督与检验检测,为消费者规避质量风 险,推动行业高质量发展。 唯品会供应链服务与治理体验部负责人张剑介绍,此次唯品会与众多质检"顶流"机构深化合作,一方面 希望加速唯品会"品质标准共创平台"的建设,针对服装的环保染料、美妆的成分安全性、家居的耐用性 等关键指标,推动制定团体标准,建立健全"唯品会商品品质分级评价体系"。另一方面,也意在加强唯 品会质量管控大数据能力,结合检测机构的专业技术水平,实现"数字化、线上化质检协同生态",推动 质量管控的精准化与高效化。 值得一提的是,10月22日,唯品会与中国中检共同宣布,中 ...
冷空气催热“暖经济”,电商平台保暖服饰大卖,洗护服务需求激增
Zheng Quan Shi Bao Wang· 2025-10-29 09:51
Group 1: E-commerce Performance - The recent drop in temperatures across the country has led to a surge in sales of warm clothing on e-commerce platforms, particularly during the "Double 11" shopping festival [1][2] - Vipshop reported that since the start of the "11·11" sales event on October 20, sales of women's down jackets increased by 57% year-on-year, children's down jackets by 91%, and men's down jackets by 59% [1] - JD.com also noted significant growth in sales of women's down jackets, coats, and cashmere sweaters, with some brands experiencing sales increases of up to 600% [1] Group 2: Regional Demand Variations - Demand for warm clothing is particularly strong in southern regions, with sales of down jackets in Guizhou, Guangxi, and Sichuan exceeding 150% year-on-year [1] - The popularity of domestic brands like Bosideng and sports brands such as Anta and Fila has contributed to the sales growth of down jackets [1] Group 3: Cleaning Services Demand - The sudden cold wave has also increased demand for professional cleaning services, with 58 Daojia reporting a 425% month-on-month increase in orders for floor heating cleaning and maintenance [2] - In first-tier cities, laundry and shoe cleaning orders saw a month-on-month increase of 318% and a year-on-year increase of 79% in October [3] - The introduction of high-end cleaning services by 58 Daojia has been well received, particularly for luxury garments [3]
行业首家!中国中检奢侈品鉴定中心 将全检唯品会高端消费品
Mei Ri Shang Bao· 2025-10-28 22:23
商报讯(记者张玲丽吕文鹃)在平台上买奢侈品,比较友好的价格是很多人中意的,但大多数人总有顾 虑:正品如何保障?也正是这一点,是奢侈品在面对偌大的平台销售市场中遇到最大的发展阻力。 就在双十一来临之际,特卖电商平台唯品会与中检鉴真(即中国中检奢侈品鉴定中心)共同宣布,双方将 持续深化在高端消费品鉴定领域的合作——中检鉴真将选派鉴定师入驻唯品会仓库,对唯品会的高端消 费品进行全检,且将逐步实现中检鉴定报告全覆盖。业内人士指出,本次合作开创了诸多行业先河。 鉴定现场 采访中了解到,严格按照鉴定流程来看,每件商品需要三个鉴定师独立给出结果。只要有来货,不管有 否订单,唯品会都对现有商品进行先行鉴定,鉴定并不会对订单时效产生影响。在双十一这样的爆单节 点会不会影响消费者收货体验?唯品会表示双十一和顺丰战略合作,依托顺丰强大的物流体系,尽量缩 短配送时效。消费者的购物体验除了快,肯定还有好,希望能让消费者感受到又快又好。 唯品会党委书记、副总裁张亮表示,唯品会始终坚持100%正品的经营理念,不断升级质控体系,建立 了全覆盖、高频次、全流程的质检机制,并联合第三方专业、权威机构进行常态化检查。此次唯品会引 入中国中检鉴定师 ...
中检联手电商首创“入仓全检,能否破解奢侈品消费信任危机?
Guan Cha Zhe Wang· 2025-10-28 14:30
Core Insights - The luxury goods market is facing a trust crisis due to concerns over authenticity, especially regarding heavily discounted items [1] - Vipshop has partnered with China Inspection to implement a "full inspection" model, aiming to address trust issues in the luxury e-commerce sector [1][2] Group 1: New Model Implementation - The "full inspection" model involves China Inspection's team of professional appraisers stationed at Vipshop's warehouses to conduct 100% inspections of luxury items [2] - This model shifts the inspection process from post-sale to pre-sale, enhancing efficiency and ensuring authenticity [2][3] - The collaboration aims to create a "firewall" of trust rather than just a brand endorsement, focusing on professional capabilities [3] Group 2: Market Impact and Consumer Behavior - Products marked with "100% authentic" inspection results have significantly higher conversion and click-through rates compared to those without [3][4] - Users are increasingly engaging in verifying authenticity and sharing inspection certificates, creating a positive feedback loop that enhances platform trust [4] - Despite a slowdown in overall consumer spending, Vipshop's luxury segment saw a 30% year-on-year sales increase from January to September 2025 [4] Group 3: Operational Efficiency and Future Directions - The inspection process is integrated into the inventory workflow, ensuring that items are authenticated before they are listed for sale, thus not affecting delivery times [4] - Both Vipshop and China Inspection express caution regarding the use of AI in authentication, emphasizing the importance of expert knowledge in luxury goods appraisal [4] - The collaboration is seen as a critical step in addressing the trust crisis in the e-commerce sector, with future competition likely focusing on trust rather than price [5]
深夜,全线上涨!中概股爆发,人民币拉升!
Zheng Quan Shi Bao· 2025-10-27 14:54
Market Performance - The three major US stock indices opened higher, with the Dow Jones up 0.56%, S&P 500 up 0.86%, and Nasdaq up 1.38%, all reaching new historical highs [1] - Major tech stocks saw significant gains, with Nvidia, Google A, and Tesla rising over 2%, while Microsoft, Amazon, Meta, Broadcom, and Apple increased by more than 1% [2] - Most large bank stocks also rose, with Barclays up over 2%, and Citigroup, UBS, and Morgan Stanley up over 1% [3] Economic Indicators - The upcoming "Super Central Bank Week" is anticipated, with the Federal Reserve's meeting scheduled for October 28-29, where a 25 basis point rate cut to the 3.75%-4% range is widely expected [3] - According to CME's FedWatch, the probability of a 25 basis point cut in October is 98.3%, while the chance of maintaining the current rate is only 1.7% [3] Chinese Market Insights - The Nasdaq Golden Dragon China Index surged over 2% in early trading [3] - Popular Chinese stocks mostly rose, with Baidu up over 5%, Vipshop up over 4%, and NIO, Xpeng, and JD.com up over 3% [6] Currency and Commodity Trends - The offshore RMB strengthened, rising over 200 basis points against the US dollar [8] - Gold prices experienced a significant drop, with London gold and COMEX gold both falling nearly 3%, and London gold dropping below $4000 per ounce [9] - Capital Economics has revised down its gold price forecast, expecting it to fall to $3500 per ounce by the end of 2026 [10] - However, Fidelity International remains bullish on gold, citing factors like Fed rate cuts and geopolitical risks as supportive for gold's performance [11]
中检鉴真首次常驻电商仓库,与唯品会创立“售前鉴真”新模式
Guo Ji Jin Rong Bao· 2025-10-24 11:29
Core Insights - The luxury e-commerce industry is undergoing a profound restructuring, with a focus on enhancing trust through authoritative authentication processes [1][2][6] Group 1: Partnership Details - Vipshop and China Inspection and Certification Group (CICC) are deepening their collaboration in the high-end consumer goods authentication sector, with CICC providing on-site authentication services at Vipshop's warehouses [1][2] - CICC will deploy professional appraisers to conduct comprehensive inspections of luxury items, ensuring that every sold item will eventually come with a CICC authentication report, achieving a "one item, one code" system [1][2] Group 2: Market Context - The luxury goods market in China faces significant trust challenges, with a report indicating that the counterfeit luxury goods market could reach approximately 200 billion yuan in 2024, highlighting a sixfold visibility of counterfeits compared to genuine products [6] - Despite a general slowdown in the high-end consumer market, there is a noticeable "consumption differentiation," where consumers are still pursuing high-quality brands but are more price-sensitive [6][7] Group 3: Consumer Behavior - Consumers express ongoing concerns about the authenticity of high-end products purchased online, even when sourced from authorized suppliers, indicating a need for credible third-party verification [2][6] - The introduction of CICC's authentication reports has significantly improved conversion and click-through rates for products, enhancing consumer trust and engagement [7]
电商奢侈品,告别自证时代
Sou Hu Cai Jing· 2025-10-23 12:31
Core Insights - The luxury goods market in China is undergoing significant changes, particularly with the introduction of comprehensive inspection services by China Inspection and Certification Group (CCIC) on the Vipshop platform for luxury items [2][3][4] - This initiative marks a shift from post-purchase verification to pre-purchase authentication, enhancing consumer confidence in online luxury shopping [4][32] Group 1: Market Context - The luxury counterfeit market in China is projected to reach approximately 200 billion yuan by 2024, indicating a substantial growth in counterfeit goods [6] - The visibility of counterfeit luxury goods is six times greater than that of authentic products in the Chinese market [7] - The trust in traditional luxury retail has been shaken, leading consumers to seek reliable authentication sources [9][10] Group 2: Role of CCIC - CCIC has become a trusted authority in luxury goods authentication, with its certification seen as essential for establishing the value of luxury items [14][16] - The organization is recognized as the only state-owned enterprise in the inspection, testing, and certification sector, enhancing its credibility [14][15] - CCIC's involvement in luxury goods authentication is crucial, as it provides a neutral and authoritative third-party verification that can alleviate consumer distrust [30][32] Group 3: Operational Details - CCIC will conduct thorough inspections of all luxury items sold on Vipshop, with each item receiving a unique authentication report [4][32] - The collaboration between CCIC and Vipshop is unprecedented, as it involves full access to the luxury goods warehouse for comprehensive inspections [32] - The training and expertise required for CCIC's authentication specialists are extensive, with a rigorous selection process and continuous education on evolving counterfeit techniques [33][36][37] Group 4: Consumer Implications - Consumers are increasingly skeptical of luxury goods pricing, often questioning the authenticity of items sold at significantly reduced prices [23][24] - The partnership aims to enhance consumer trust in Vipshop's luxury offerings, addressing the prevalent concerns regarding authenticity [32] - The presence of CCIC's certification is expected to differentiate products in the market, potentially affecting resale values significantly [16][30]
电商奢侈品,告别自证时代
虎嗅APP· 2025-10-23 11:18
Core Viewpoint - The luxury goods market in China is undergoing a significant transformation with the introduction of comprehensive authentication processes by China Inspection and Certification Group (CCIC) in collaboration with Vipshop, marking a shift from post-purchase verification to pre-purchase authentication [2][12]. Group 1: Changes in Luxury Goods E-commerce - CCIC's entry into Vipshop's luxury goods warehouse signifies a new era where all high-end products will undergo thorough inspections before reaching consumers, ensuring authenticity [2][12]. - Previously, consumers relied on post-purchase verification methods, which often left them uncertain about the authenticity of their purchases [2][12]. - The new system will implement a three-step cross-verification process for all incoming luxury goods, fundamentally altering the purchasing experience for consumers [2][12]. Group 2: Trust and Credibility in Luxury Goods - The rise of counterfeit luxury goods has led to a crisis of confidence among consumers, with reports indicating that the visibility of counterfeit products in the Chinese market is six times that of genuine products [4]. - CCIC has emerged as a trusted authority in luxury goods authentication, positioning itself as a critical player in restoring consumer trust [5][12]. - The collaboration with Vipshop aims to enhance consumer confidence by providing a reliable authentication report for every luxury item sold [12][28]. Group 3: The Role of CCIC - CCIC is recognized as the only state-owned enterprise in the inspection, testing, and certification sector, serving as the "national team" in this field [9][10]. - The organization is seen as a gatekeeper for quality management, influencing the fair market value of luxury goods through its authentication reports [12][25]. - The rigorous training and certification process for CCIC's appraisers ensures a high level of expertise, with a pass rate of less than 10% for certification exams [11][29]. Group 4: Consumer Behavior and Market Dynamics - Consumers often question the authenticity of luxury goods when prices are significantly lower than expected, leading to skepticism about the reliability of e-commerce platforms [19][21]. - The perception of luxury goods being tied to high prices complicates consumer trust, as many are reluctant to believe that genuine products can be sold at steep discounts [19][21]. - The collaboration between CCIC and Vipshop aims to address these concerns by providing a credible third-party verification system, thereby enhancing consumer trust in the platform [25][28].
唯品会与中检鉴真深化合作 聚焦高端消费品鉴定领域
Zheng Quan Shi Bao Wang· 2025-10-22 13:46
Group 1 - The core viewpoint of the news is that Vipshop is enhancing its quality control system for high-end consumer goods by partnering with China Inspection and Testing Certification Group to implement comprehensive pre-sale authentication [1][2] - Vipshop has established a full inspection mechanism for high-end products, moving from post-sale verification to pre-sale authentication, which is a significant shift in the industry [1][2] - The partnership involves deploying certified appraisers to Vipshop's warehouses in Huzhou and Zhengzhou, ensuring 100% inspection of high-end products [1][2] Group 2 - In 2023, Vipshop has been actively introducing luxury brands, with successful sales of Burberry bags during promotional events, indicating strong consumer interest [2] - During the 618 shopping festival, the search volume for discounted luxury goods surged, with brands like COACH, Burberry, Michael Kors, and Kate Spade gaining significant attention [2] - Vipshop's financial performance for Q2 2025 showed a net revenue of 25.8 billion yuan, a year-on-year decline of 4%, while the gross merchandise volume (GMV) increased by 1.7% to 51.4 billion yuan [3]
行业首家!中国中检奢侈品鉴定中心将全检唯品会高端消费品
Sou Hu Cai Jing· 2025-10-22 12:20
Core Viewpoint - The collaboration between Vipshop and China Inspection and Testing Certification Group (CITC) marks a significant advancement in the high-end consumer goods authentication sector, with CITC's appraisers conducting comprehensive inspections of products in Vipshop's warehouses, aiming for full coverage of authentication reports [1][3]. Group 1: Partnership Details - Vipshop and CITC will deepen their cooperation in the high-end consumer goods authentication field, with CITC sending appraisers to Vipshop's warehouses for full inspections [1][3]. - This partnership represents the first instance of a national third-party organization conducting pre-sale inspections of high-end consumer goods on an e-commerce platform [3][4]. Group 2: Technological and Operational Innovations - The collaboration introduces a new model that shifts from post-sale sampling to pre-sale authentication, enhancing the credibility and traceability of each product [3][4]. - CITC will establish on-site authentication laboratories in Vipshop's warehouses in Huzhou and Zhengzhou, equipped with advanced technology for thorough inspections of high-end products [4][5]. Group 3: Industry Impact - The initiative sets a new benchmark for quality management in high-end consumer goods, addressing consumer trust issues and promoting high-quality development in the industry [5]. - This move aligns with the national strategy for improving quality infrastructure management systems, reflecting a commitment to quality assurance in e-commerce [4].