Disney and Formula 1® Unveil Collaboration with Disney's Mickey & Friends Launching in 2026

Core Insights - Formula 1 and Disney have announced a collaboration featuring Mickey & Friends, set to launch in 2026, aimed at creating unique experiences, content, and merchandise for fans globally [1][2]. Group 1: Collaboration Details - The partnership leverages both brands' strengths in creativity, entertainment, and innovation to engage fans worldwide through memorable experiences [2]. - Tasia Filippatos, President of Disney Consumer Products, emphasized the collaboration as a unique opportunity to merge two iconic entertainment properties, promising tailored content and experiences for both Disney and F1 fans [3]. - Emily Prazer, Chief Commercial Officer of Formula 1, highlighted the collaboration's alignment with F1's strategy to expand into broader consumer markets, introducing Disney to its 820 million fans globally [3]. Group 2: Audience Engagement - Recent data indicates a significant increase in younger fans for Formula 1, with over four million children aged 8-12 actively following the sport in the EU and US [3]. - Social media engagement shows that 54% of F1 followers on TikTok and 40% on Instagram are under 25 years old, indicating a youthful demographic that the collaboration aims to attract [3]. Group 3: Future Developments - Additional information regarding how fans can engage with Mickey & Friends during their Formula 1 adventure will be shared in the coming months [4]. - Fans are encouraged to follow @mickeymouse and @f1 on social media for updates on the collaboration [4]. Group 4: Company Backgrounds - Disney Consumer Products focuses on integrating beloved brands into daily life through various products and experiences, including toys, apparel, and digital content [4]. - Formula 1, established in 1950, is recognized as the world's most prestigious motor racing competition and is part of Liberty Media Corporation [5].