Amazon: Independent Sellers Gain Sales and Adopt GenAI-Powered Tools

Core Insights - Independent sellers now represent 60% of sales in Amazon's store, with average annual sales of over $290,000 in 2024, employing more than 2 million people, marking a 16% increase in sales and an 11% increase in employment compared to the previous year [1][2] Group 1: Sales and Employment - More than 55,000 independent sellers achieved sales exceeding $1 million in 2024 [2] - Since 2000, independent sellers have generated over $2.5 trillion in sales on Amazon's platform and exported more than 2 billion items globally [3] - The Fulfillment by Amazon (FBA) program has facilitated the shipment of over 80 billion items by these sellers since its launch in 2006 [3] Group 2: Technological Adoption - Independent sellers are increasingly utilizing AI and other technologies developed by Amazon, including generative AI tools for listing creation, customer loyalty, analytics, and supply chain optimization [4] - Over 900,000 independent sellers have used Amazon's generative AI-powered product listing tools [5] - Amazon introduced several AI applications at its annual Accelerate conference, focusing on GenAI and logistics, including tools to help sellers manage returns and provide product support [6]