直击业绩说明会丨山西汾酒：2024年酒类创汇同比增长超五成，国际市场将成未来重要突破方向

Group 1 - The core viewpoint of the news is that Shanxi Fenjiu is focusing on optimizing its product structure and expanding its market presence, particularly in high-end liquor segments and international markets [2][3][4]. - In 2024, Shanxi Fenjiu achieved a revenue of approximately 36.01 billion yuan, a year-on-year increase of 12.79%, and a net profit of about 12.24 billion yuan, up 17.29%, ranking among the top three liquor stocks in A-shares [3]. - The company’s mid-to-high-end liquor products, represented by Qinghua Fenjiu, contributed over 70% of total revenue, with these products generating approximately 26.53 billion yuan in revenue, a growth of 14.35% year-on-year [3]. Group 2 - The company plans to implement a "four-wheel drive" strategy focusing on four core product series: Qinghua 30 and its combinations, Qinghua 20, Glass Fenjiu, and Lao Bai Fen, to drive future growth [4]. - The liquor industry is experiencing structural differentiation, with a significant trend towards high-end and concentrated products, which Shanxi Fenjiu aims to leverage through national expansion [4]. - The company is actively preparing for the upcoming Dragon Boat Festival by ensuring sufficient product reserves and promoting through the "Fen Enjoy Benefits" campaign [4]. Group 3 - The trend of youth engagement and internationalization is becoming increasingly important in the liquor industry, with younger consumers emerging as a new force in the market [5][6]. - Shanxi Fenjiu is focusing on a "young Fenjiu" initiative starting in 2025, which includes seven aspects of youthfulness aimed at enhancing brand appeal among younger demographics [6]. - The international market is seen as a crucial breakthrough direction for the liquor industry, with Shanxi Fenjiu successfully filling market gaps in 11 countries and organizing over 700 promotional events globally [6].