Made in USA”亚马逊搜索量飙升背后的商机

Group 1 - The search volume for "Made in USA" has surged significantly, with a 220% increase for related searches and a 130% increase for "made in America products only" [2][4] - Many American sellers have launched "Made in USA" stores, capitalizing on the increased consumer interest in American-made products [2][3] - Sellers are adjusting their product listings to highlight "Made in USA" or patriotic themes, moving these labels to more prominent positions to attract consumers [4][5] Group 2 - There are three categories of products that can be labeled as "Made in USA": fully made in the USA, made in the USA with US and global materials, and assembled in the USA [6][7] - The Federal Trade Commission (FTC) has established standards to define what qualifies as "Made in USA" [7] - Chinese sellers are also adapting by focusing on "Assembled In USA" products, which allows them to benefit from the increased demand while navigating tariffs [10][12] Group 3 - Despite the rise of "Made in USA," Chinese sellers are expected to maintain a strong presence in the e-commerce market, particularly on platforms like Amazon, where their market share is projected to exceed 50% by 2024 [13][15] - The majority of consumers on Amazon are price-driven rather than emotionally driven by patriotism, which limits the impact of "Made in USA" on overall sales [15][16] - Some Chinese sellers are relocating production to other countries to avoid tariffs, indicating a strategic shift in response to the current trade environment [15][16]