XPENG(US:XPEV) Xin Lang Ke Ji·2025-05-20 12:31Core Insights - Xiaopeng Motors held a special event for the launch of the MONA M03 Max, which is set to be delivered by the end of May [2] - The MONA M03 Max will offer two versions with upgraded ranges of 600km and 502km, enhancing its appeal to younger consumers [2][3] - The vehicle features significant upgrades in design, interior colors, and advanced driver assistance systems, making it competitive in the market [2][3] Product Features - The MONA M03 Max will include three new exterior colors: Starry Purple, Moonlight Gray, and Starry Blue, along with a new interior color: Dawn Purple [2][3] - The vehicle will introduce a V2L (Vehicle-to-Load) function, supporting external power output of up to 3.3kW, catering to the camping preferences of younger users [2] - Interior enhancements include a new seat color, additional lumbar support features, and a smaller D-shaped heated steering wheel [3] Target Demographics - Among MONA M03 owners, 70% are post-90s generation, and over 20% of users upgrading from other brands are current BBA (BMW, Benz, Audi) owners [2] - The female ownership rate exceeds 40%, indicating a shift in consumer demographics towards a more diverse customer base [2] Technology Integration - The MONA M03 Max will incorporate high-level AI-assisted driving features, previously available only in vehicles priced above 200,000, now accessible in the 150,000 range [3] - The full version of the AI Tianji system will be rolled out to all MONA owners by June, enhancing the vehicle's technological capabilities [3]