建设“国际演艺之都”：海口的演唱会经济账

Core Insights - The concert economy is emerging as a new catalyst for urban cultural tourism, with Haikou positioning itself as a destination for various concerts and music festivals, attracting fans nationwide [1][3][9] Group 1: Concert Impact on Tourism - Haikou has seen a surge in hotel bookings during the May Day holiday, ranking first among major tourist cities due to the popularity of concerts like the Times Youth League and Dao Lang [1][3] - The Times Youth League concert attracted 115,400 attendees, generating a total expenditure of 655 million yuan, with 95% of attendees coming from outside the island [3][4] - Concerts contribute significantly to local tourism revenue, with the ticket sales generating a multiplier effect of 1:4.8 on surrounding consumption [3][4] Group 2: Economic Contributions - The 2023 Jay Chou concert attracted 154,600 attendees, resulting in a tourism revenue of 976 million yuan, including 134 million yuan from accommodation and 72 million yuan from dining [2][4] - The Kanye West listening session in 2024 drew 80,000 attendees, contributing 730 million yuan to tourism, with 96.5% of ticket buyers from outside the island [4][6] Group 3: City Collaboration and Services - Haikou's government and local businesses have implemented a "fan-friendly" initiative to enhance the concert experience, including free public transport and special services for arriving fans [5][6] - The city has established service stations at the airport for concertgoers and organized free music events for fans unable to secure concert tickets [5][6] Group 4: Policy Support and Development - The Hainan provincial government has launched a three-year action plan to support Haikou in becoming an "International Performing Arts Capital," emphasizing the development of the cultural tourism industry [6][8] - Haikou benefits from favorable policies, such as tax exemptions on imported entertainment equipment and a visa-free entry policy for citizens from 59 countries, facilitating international tourism [7][8] Group 5: Long-term Cultural Engagement - The challenge for Haikou lies in transforming temporary cultural consumption into lasting cultural recognition, fostering emotional connections through local experiences and memories [9]