特写｜茂名“喊全球来吃荔枝”：十万电商上阵，00后要一天卖百单

Core Viewpoint - The article highlights the significance of Maoming as a major hub for lychee production, emphasizing its cultural heritage and economic potential through the annual Maoming Lychee Carnival and various promotional activities aimed at boosting sales and brand recognition [1][3][4]. Industry Overview - Maoming is recognized as the world's largest contiguous lychee production base, contributing to one out of every five lychees globally [1]. - The city is actively integrating agriculture, transportation, culture, tourism, and commerce, leveraging lychee as a cultural symbol and economic driver [3][4]. Economic Initiatives - The 2025 Maoming Lychee Carnival launched a sales plan with over 3 million yuan in e-commerce consumption vouchers and initiated the "100,000 E-commerce Selling Lychee" campaign for the fifth consecutive year [1][16]. - The lychee industry in Maoming achieved a total output value exceeding 12 billion yuan, with a planting area of 1.4184 million acres and a production volume of 502,100 tons, even amidst a national reduction in lychee production [6][8]. Technological Advancements - Maoming is developing a "Silicon Valley" for lychee breeding, focusing on the protection and innovation of lychee genetic resources, with a national lychee germplasm resource nursery housing over 3,500 plants [6][8]. - New preservation technologies have been introduced to extend the shelf life of lychees, addressing historical challenges in maintaining freshness during transportation [8]. Cultural Significance - The lychee has deep historical roots in Maoming, with references dating back to the Han Dynasty, showcasing its cultural and historical importance [9][11]. - The city is home to ancient lychee trees, some over a thousand years old, recognized as important agricultural cultural heritage [11]. Market Trends - The search interest for lychees on e-commerce platforms has surged, with data indicating that the search volume for lychees on JD.com is 1.8 times that of strawberries and 1.3 times that of durians [16]. - Maoming has over 4,000 e-commerce businesses and 10,000 micro-businesses, with e-commerce channels offering prices 10% higher than traditional channels [16].