广东老字号经贸代表团赴欧洲开展系列经贸推介活动

Group 1 - Guangdong Province is promoting the "going global" strategy for its time-honored brands, with a series of trade promotion activities in Italy and the UK from May 7 to May 14, 2025 [1][3] - The trade promotion events included the Guangdong Time-Honored Brands Economic Promotion Conference in Milan and London, featuring 13 business matching activities, resulting in 2 signed cooperation agreements and 21 cooperation intentions [1][3] - Guangdong has 281 time-honored brands with an average age of 93 years, showcasing unique craftsmanship and cultural significance, which aligns with the brand heritage and innovation in Italy and the UK [3] Group 2 - The events attracted nearly 100 local enterprises, creating a vibrant atmosphere for interaction and sharing [5][7] - Notable speakers included representatives from the Italian Nexus Group, ZTE Italy, and UK Duelstone, who shared their experiences related to China [7] - The promotion featured an interactive experience area showcasing traditional products like Chenpi, steamed dumplings, and mooncakes, allowing participants to appreciate the blend of traditional craftsmanship and modern business [10]