Google launches Veo 3, an AI video generator that incorporates audio

Core Insights - Google has launched Veo 3, an AI video generator that distinguishes itself by incorporating audio, including character dialogue and animal sounds, setting it apart from competitors like OpenAI's Sora [1][2] - The tool is available to U.S. subscribers of Google's new $249.99 per month Ultra subscription plan, aimed at AI enthusiasts, and will also be accessible through Google's Vertex AI enterprise platform [2] - Alongside Veo 3, Google introduced Imagen 4 for higher-quality image generation and Flow, a filmmaking tool for creating cinematic videos based on user descriptions [3] Industry Context - The recent launches reflect the growing popularity of imagery and video as use cases for generative AI, highlighted by OpenAI's ChatGPT image generator causing significant demand [4] - Google has faced challenges with its AI image generators, notably relaunching Imagen 3 after receiving criticism for historically inaccurate results, which was attributed to insufficient testing [5] - The company has also updated its Veo 2 video generator to allow users to manipulate video content through text prompts and expanded its Lyria 2 music-generation model for creators on YouTube Shorts and businesses using Vertex AI [5]