北京朝阳区劲松街道“甜蜜经济消费节” 启动

Core Viewpoint - The "Sweet Economy Consumption Festival" has been launched in the Jinsong area of Beijing, marking the transformation of the Jinsong Heartbeat Street into a new commercial hub that integrates office, leisure, and living spaces [1] Group 1: Project Overview - The Jinsong Heartbeat Street is a micro-renovation project that spans 520 meters, connecting Guangqu Road to Bakeyang North Street, and has been developed through collaboration among the street, community, and social resources [1] - The street features an L-shaped design with a cultural wall named "Origin of Heartbeat" and a small garden called "Sweet Square," which is decorated with vibrant color blocks [3] Group 2: Business and Economic Impact - The street hosts over 70 specialty dining establishments, with a significant portion of businesses related to the "sweet economy," including beauty, dining, and wedding photography, making up nearly two-thirds of the total [5] - The project aims to create a new consumption ecosystem by combining public welfare attributes with commercial operations, fostering emotional consumption and immersive cultural experiences [6] Group 3: Community Engagement and Future Plans - Initial steps for the micro-renovation included surveys to understand the expectations of businesses and residents, leading to the development of the "Heartbeat Street" concept [6] - Future initiatives will include regular themed markets and special promotional packages from local banks, aimed at nurturing new growth points in regional consumption [6]