敦煌金，黄金行业首获文化展览类国家级大奖

Group 1 - The "Dunhuang Gold" brand, rooted in Dunhuang culture, has achieved significant recognition by winning the Excellence Award at the 22nd National Museum's Top Ten Exhibition Recommendations, marking a major breakthrough in the cultural empowerment of the gold industry [1][6]. - The "What is Dunhuang - Dunhuang Art Exhibition" will be held from September 20, 2024, to January 3, 2025, at the China Art Palace, showcasing the pinnacle achievements of Dunhuang culture across various dimensions [3][5]. - The exhibition is expected to attract over 300,000 visitors within 106 days, hosting more than 200 cultural activities and achieving media exposure exceeding 200 million [3][5]. Group 2 - "Dunhuang Gold" actively promotes the modern expression and market integration of Dunhuang culture through various initiatives, including ticket and cultural product sales, and collaborations with leading companies in multiple industries [5][6]. - The brand emphasizes the transformation of gold from a mere financial asset to a cultural value carrier, connecting contemporary emotions and conveying Chinese aesthetics [5][6]. - "Dunhuang Gold" has consistently engaged in cultural actions, including the launch of the "Golden Color Encounter, Protect Dunhuang" public welfare initiative, showcasing its commitment to cultural heritage protection [7][11]. Group 3 - The brand has gained recognition at the Beijing International Coin Expo, winning the "Top Ten" award for its original cultural design and artistic value [7][9]. - "Dunhuang Gold" participated in the 35th Shanghai Tourism Festival, enhancing public visibility and affinity for Dunhuang culture through a flower float and exhibitions across multiple districts [9][11]. - The "Dunhuang Gold - Mogao Caves Exhibition Space" serves as a cultural and commercial fusion area, where visitors can purchase gold products that embody cultural significance [12][14].