23999元的鸿蒙笔记本，戳中了谁？

Core Viewpoint - Huawei has launched its first foldable screen HarmonyOS laptop, the HUAWEI MateBook Fold, during the product launch event on May 19, showcasing its ambition to provide an alternative in the PC operating system market dominated by Windows and macOS [3][21]. Product Features - The MateBook Fold features an 18-inch foldable OLED display and is priced at 23,999 yuan for the 32GB+1TB model and 26,999 yuan for the 32GB+2TB model, entering the ultra-high-end market segment [2][5]. - The laptop does not come with a physical keyboard, relying instead on a virtual keyboard or an external magnetic keyboard, allowing users to switch content between screens and adjust the screen angle [11][12]. - It is equipped with HarmonyOS 5, which integrates features like AI smart assistant, cross-device collaboration, and privacy protection [13][18]. Market Reception - Pre-sale data indicates strong interest, with nearly 70,000 reservations for both models by May 20, suggesting a positive market response [5][6]. - The pricing strategy has sparked discussions on social media, with mixed opinions on affordability and potential risks associated with the foldable screen [8][9]. Competitive Landscape - The MateBook Fold's pricing positions it above many high-performance laptops, including some of Apple's M-series models, indicating a strategic move into the premium segment [7][21]. - The foldable laptop market is not entirely new, as Lenovo previously launched a similar product, the ThinkPad X1 Fold, which faced challenges in market acceptance due to high pricing and ecosystem compatibility issues [16][22]. Industry Trends - The launch reflects a broader trend in the PC industry, where companies like Microsoft and Lenovo are also integrating AI capabilities into their products, indicating a shift towards smarter, more interconnected devices [19][20].