线上引流、首创消费、设施提升——业态升级游客尽兴 百年梨园更聚人气

Core Viewpoint - The article highlights the transformation of the pear orchard economy in Shichuan Town, Gaolan County, into a vital force for rural revitalization, driven by diverse consumer demands and innovative consumption models [1][22]. Group 1: Innovative Marketing Strategies - The use of celebrity endorsements, such as local actor Wang Hai, has successfully attracted attention and increased foot traffic to the Shichuan pear orchards [3][5]. - The orchard operators have adopted online marketing strategies, leveraging the popularity of social media to enhance visibility and attract visitors [7]. Group 2: Unique Consumption Models - The introduction of outdoor wedding services in the pear orchards caters to specific consumer needs, with facilities designed for large gatherings and beautiful settings [9][11]. - A self-service consumption model has been implemented in a pear orchard, allowing visitors to enjoy unlimited access for a fixed fee, which reduces operational costs and enhances the variety of offerings [14]. Group 3: Enhanced Consumer Experience - The rise of camping culture has led to the establishment of camping facilities within the orchards, appealing to younger consumers seeking immersive experiences in nature [16][18]. - Various themed areas and upgrades, such as children's play zones and scenic spots, have been created to improve visitor engagement and satisfaction [21]. Group 4: Market Trends and Consumer Engagement - The shift from passive observation to active participation in tourism experiences reflects a broader trend in consumer behavior, where visitors seek deeper emotional connections with their surroundings [24]. - The integration of traditional rural aesthetics with modern tourism demands serves as a model for the development of rural cultural tourism industries [22][24].