Group 1 - Google has launched a feature called "AI Mode" that transforms the search engine experience by providing answers in a conversational style instead of traditional blue links, aimed at countering threats from AI competitors like Perplexity and ChatGPT [1][2] - Alphabet's CEO Sundar Pichai stated that this represents a complete reimagining of search with advanced reasoning capabilities, marking a new phase in the transition to AI platforms [1] - Google's search market share, which was previously as high as 90%, is at risk as users may shift to AI-driven alternatives, potentially leading to a loss of traffic and advertising revenue [2] Group 2 - Google is enhancing its AI models and chatbot Gemini to maintain a competitive edge in the AI race, having previously introduced an "AI Overview" feature that summarizes traditional search results and currently has 1.5 billion monthly active users [3] - The "AI Mode" has been in testing for several months and offers a search experience similar to other AI chatbots [4] - Users can activate "AI Mode" by clicking a label in Google Search, which will be powered by Gemini, and the company is considering how to incorporate ads into the "AI Mode" results as part of the desired content mix [5]
为了跟AI搜索竞争,谷歌越来越像Perplexity?