人民财评：因业施策 标本兼治是治“内卷”新思路

Core Viewpoint - The National Development and Reform Commission emphasizes the need to address the issue of "involution" in competition across various industries, advocating for targeted measures to promote healthy industrial development and upgrades [1][2]. Group 1: Involution in Competition - Involutionary competition is characterized by practices such as selling products at extremely low prices, even below cost, which disrupts fair competition and must be rectified [1][2]. - The food delivery industry exemplifies this issue, with instances of ultra-low pricing like "3 yuan for a cup of milk tea" and "2.9 yuan for a hamburger set," raising concerns about a potential new price war [1][2]. Group 2: Regulatory Response - There is a consensus across society to firmly address involutionary competition, as indicated by signals from the Central Economic Work Conference and the Government Work Report [2]. - Regulatory bodies, including the State Administration for Market Regulation, have engaged with major platforms like JD.com, Meituan, and Ele.me to ensure the protection of consumer and operator rights within the food delivery sector [2]. Group 3: Recommendations for Improvement - The regulatory approach includes promoting innovation and self-regulation within industries, encouraging adherence to legal competition practices, and resisting low-price dumping and negative competition [2]. - For the food delivery industry, there are opportunities to improve food safety, service quality, labor rights for delivery workers, and innovation in business models [2]. Group 4: Conclusion on Competition - The clear message from regulatory authorities is that there are no winners in involutionary competition, and only high-quality, healthy competition can drive sustainable economic and social development [3].