【汽车人】岚图：以“新质生产力”重塑公务车采购新标杆

Core Viewpoint - The article emphasizes that Lantu Automotive is well-prepared to participate in the government procurement of vehicles, aligning with China's push for domestic brands and new energy vehicles, while also contributing to the concept of "new quality productivity" in the automotive industry [2][3][5]. Government Procurement Policy - The Chinese government favors local brands for procurement, only considering imports when local production cannot meet demand, aiming for both cost savings and industrial development [3]. - The revised regulations mandate that government vehicles should be procured centrally, prioritizing domestic and new energy vehicles, reflecting China's dual carbon goals and strategic layout for technological independence in the automotive sector [3]. Lantu Automotive's Positioning - Lantu, as a high-end smart new energy brand under Dongfeng, leverages its technological foundation and product range to prepare for the new government procurement landscape [2][6]. - CEO Lu Fang stated that domestic new energy vehicles better meet the needs for green, intelligent, and efficient transportation, positioning Lantu as a representative of public service image [5]. Technological and Operational Advantages - Lantu's "new quality productivity" is a core advantage in government procurement, integrating Dongfeng's 56 years of automotive experience with innovative market mechanisms [6][8]. - The company has established a robust supply chain with over 40% localization, ensuring key components are self-sufficient and enhancing risk resilience [8]. Product and Market Strategy - Lantu's product lineup covers diverse government vehicle needs, including MPVs, sedans, and SUVs, with models like Lantu Dreamer and Lantu FREE designed for various operational scenarios [12][14]. - The Lantu FREE+ model, featuring advanced technology and luxury amenities, aims to capture the market for high-end government vehicles [12]. Commitment to Sustainability - Lantu is developing an energy management platform to track carbon footprints throughout the vehicle lifecycle, aligning with government green procurement policies [14]. - The company aims to provide a comprehensive solution that includes vehicles, services, and ecosystems, moving beyond traditional procurement models [14]. Innovation and Competitive Edge - Lantu has applied for 4,617 patents, with a high density of technological innovation, positioning itself as a model of "new quality productivity" in the industry [11]. - The company emphasizes the importance of core technology for maintaining competitive advantage and ensuring safety and efficiency in its products [9].