自如房东,为何总被平台拿捏?
3 6 Ke·2025-05-21 03:07

Core Viewpoint - The article discusses the challenges faced by landlords who entrust their properties to management platforms like Ziroom, highlighting potential risks and pitfalls associated with such arrangements [2][14]. Group 1: Issues with Property Management Platforms - Many landlords experience significant issues after handing over their properties to management platforms, including property damage and lack of maintenance [3][6]. - Landlords report that management platforms often shift responsibility for repairs and damages onto them, leading to disputes over accountability [6][14]. - The management platform's approach to renovations often involves high fees, which landlords feel are unjustified and lead to financial losses [8][14]. Group 2: Financial Implications for Landlords - Landlords are often required to pay substantial renovation fees upfront, which can range from tens of thousands to hundreds of thousands of yuan, creating a sunk cost that they cannot recover [7][14]. - Management platforms may pressure landlords to lower rental prices or extend vacancy periods under the pretext of market conditions, which can further erode landlords' income [13][14]. - Landlords who refuse to comply with these demands may face contract termination, resulting in additional financial penalties and loss of rental income [14][15]. Group 3: Alternatives and Market Dynamics - Increasingly, landlords are opting to manage their properties directly or seek alternative management platforms to avoid the pitfalls associated with established players like Ziroom [15][16]. - Direct management allows landlords to retain more control over their properties and potentially achieve higher rental yields, although it requires more time and effort [15][16]. - The competitive landscape for property management is evolving, with other platforms emerging as alternatives, but they also carry risks of their own, as seen in past incidents like the Eggshell Apartment crisis [16].