蜜雪冰城转行做菜？4元柠檬水捞汁小海鲜，雪王要被玩坏了……

Core Viewpoint - The article discusses the recent trend of using milk tea as a cooking ingredient, particularly highlighting the popularity of "Xue Wang" (a product from Mi Xue Ice City) in various recipes shared on social media platforms like Xiaohongshu, indicating a shift in consumer behavior towards convenience and creativity in cooking [1][30]. Group 1: Market Trends - There is a fierce price competition among food delivery platforms, with milk tea prices dropping significantly, leading to a surge in creative uses of milk tea in cooking [1]. - Young consumers are increasingly looking for innovative ways to use milk tea, transforming it from a beverage into a cooking ingredient, as evidenced by the popularity of recipes like "Xue Wang version sour soup beef" [1][30]. Group 2: Consumer Behavior - The trend reflects a broader "lazy economy" where consumers prefer convenience, with Mi Xue Ice City providing ready-to-use flavoring products that simplify cooking [30]. - The phenomenon is also driven by social media engagement, where users share their cooking experiences, creating a sense of community and trend around using milk tea in recipes [30][34]. Group 3: Product Innovation - Mi Xue Ice City has expanded its product line to include ingredients that can be used in cooking, such as lemon water and fruit teas, which are marketed as convenient cooking solutions [30]. - The company has established its own lemon planting base and produces its own fruit jams and teas, enhancing product quality and reducing reliance on external suppliers [30].