2 1 Shi Ji Jing Ji Bao Dao·2025-05-21 05:06Core Viewpoint - Google is undergoing a significant transformation in its search capabilities, leveraging the Gemini model to enhance the intelligence, proactivity, and personalization of its search engine [2] Group 1: AI Mode and User Engagement - The newly introduced AI Mode allows users to pose complex questions in natural language, with queries being 2-3 times longer than traditional searches, enabling deeper exploration through multi-turn conversations [2] - The AI Mode was launched in the U.S. starting May 20, with Gemini 2.5 also being rolled out in the region [2] Group 2: Market Challenges - Google has faced challenges in maintaining its dominance in the search engine market, with its global market share falling below 90% for most of the past six months, a situation not seen in over a decade [2] - User behavior is shifting, with competitors like Bing and third-party chatbots, particularly ChatGPT, gradually eroding Google's traditional advantages [2] Group 3: Previous AI Initiatives - Google previously launched AI Overviews, which provide AI-generated summaries at the top of traditional search results, reaching over 1.5 billion users across 200 countries since its introduction [3] - However, AI Overviews faced criticism for providing absurd answers, which undermined user trust [4] Group 4: Future Outlook - The effectiveness of the recent updates in reclaiming users diverted to ChatGPT remains to be seen, but it is suggested that the golden age of search is just beginning [5]