KELUN PHARMA(SZ:002422) Xin Lang Zheng Quan·2025-05-21 06:00Core Insights - The inter-provincial alliance led by Sichuan has officially announced the results of its bulk purchasing initiative, with 376 product specifications from 241 pharmaceutical companies selected, some prices dropping over 98%, setting new national low price records [1] - This procurement action signifies the normalization of the bulk purchasing model and accelerates the "volume-for-price" logic in the pharmaceutical industry [1] Price Drop - 30 product varieties have set new national low prices, with the price of inosine injection dropping over 91% [2] - For instance, the price of inosine injection (2ml: 0.1g) from Beite Pharmaceutical fell from 11.36 yuan to 0.98 yuan per unit, a decrease of 91% [2] - Notably, Changle Pharmaceutical reported a "floor price" of 0.63 yuan per unit for inosine injection, a 30% reduction from its original price, marking the lowest price in the event [2] Rule Analysis - The core rule of this procurement is the "external provincial minimum price linkage," where companies can be selected if their quoted price does not exceed 1.8 times the lowest selected price from other provinces [3] - This mechanism has led to a price war, with companies forced to collectively lower prices, as seen in the case of inosine injection where 51 companies competed, leaving only a few survivors [3] Competitive Landscape - The procurement attracted 413 companies, with only 241 selected, resulting in a dropout rate of over 40% [4] - Leading companies like Kelun Pharmaceutical and China National Pharmaceutical Group leveraged their scale advantages to secure multiple product specifications, while smaller firms face tough choices between "price reduction for volume" or "abandoning bids" [4] Model Innovation - The Sichuan alliance's procurement is not an isolated case; following Beijing's lead in 2022, other regions like Tianjin and Guangdong have adopted similar "volume linkage" models, creating a national trend [5] - The National Healthcare Security Administration has encouraged such models in 2023, aiming to accelerate the equalization of prices for already collected varieties [5] Industry Transformation - The normalization of bulk purchasing is reshaping the industry ecosystem [6] - Price transparency is enforced through the external provincial minimum price linkage, compelling companies to unify their national pricing systems [6] - Leading companies are capturing market share due to cost advantages, while smaller firms face pressure to either transform or exit the market [6] Future Outlook - The bulk purchasing model is extending from pharmaceuticals to medical consumables, with Guangdong recently releasing a draft for bulk purchasing of high-value consumables [7] - As more categories and regions join, a "price linkage network" under a unified national market will accelerate, continuing the trend of "volume-for-price" in the pharmaceutical industry [7] Conclusion - The shift from "squeezing profits" to "establishing mechanisms" in bulk purchasing is becoming a key driver for deepening medical reform [9] - The convergence of price transparency and supply scale may lead to a new round of industry reshuffling, where only companies that focus on clinical value and cost advantages can survive [9]