“天猫618”百万商家实现“出海”

Group 1 - The core event of "Tmall 618" has officially launched, marking the first truly global "618" event, with nearly one million merchants participating in the overseas venue for 2025 [1] - Since the pre-sale started on May 13, cross-border transaction volumes for 11 categories, including beauty skincare, sports shoes, baby diapers, and milk powder, have doubled year-on-year [1] - The range of products available for overseas consumers has expanded to include larger items such as home building materials and pet food, in addition to the typical small items [1] Group 2 - Since the launch of the "Global Free Shipping Plan for Apparel" in July 2024, going overseas has become a key strategy for Taobao to help merchants achieve new growth [2] - Taobao has accelerated its overseas expansion significantly since 2025, including the opening of its first offline furniture experience store in Hong Kong and the launch of a Russian version in Kazakhstan [2] - The company plans to continue its overseas expansion efforts throughout the year to help merchants tap into new markets and achieve additional business growth [2]