“海纳百川”计划迈入产业出海新阶段 长安汽车首个海外新能源整车工厂投产

Core Points - Changan Automobile has officially launched its Rayong factory in Thailand, marking a significant milestone with a total global production of 28.59 million vehicles [1][3] - The Rayong factory, which took just over a year to build since the groundbreaking ceremony on November 8, 2023, has an initial production capacity of 100,000 units per year, with plans to expand to 200,000 units [3][5] - This factory represents Changan's first overseas new energy vehicle manufacturing facility and is the first new energy vehicle factory established by a state-owned enterprise abroad [3][5] Investment and Production Strategy - The total investment in the Rayong factory is approximately 10 billion Thai Baht, emphasizing Changan's commitment to overseas expansion [3] - The factory incorporates advanced technologies such as photovoltaic power generation, rainwater recycling, and digital simulation to enhance manufacturing efficiency and reduce energy consumption per vehicle [3][5] - Changan plans to produce models from its three brands—Changan, Deep Blue, and Avita—at the Rayong facility [3] Market Expansion and Future Plans - Since the 1990s, Changan has been expanding internationally, with products now sold in nearly 100 countries and regions, including seven new models launched in Thailand [5] - The launch of the Rayong factory signifies a shift from merely exporting products to establishing a comprehensive industrial presence abroad [5] - Over the next three years, Changan aims to introduce 12 new energy products in Southeast Asia and establish a parts warehouse in Thailand to serve as a global right-hand drive parts center [5]