Group 1 - Xiaopeng Motors held a special event for MONA owners, announcing the launch of the MONA M03 Max model, which will officially be delivered at the end of May [1] - The MONA M03 Max offers two versions with upgraded ranges of 600 km and 502 km, along with significant enhancements in design and smart driving features [1][2] - The new model includes trendy color options and improved exterior quality, meeting the standards of vehicles priced at 200,000 yuan [1][2] Group 2 - The interior features a new "Dawn Purple" color, with a focus on comfort through ergonomic design and upgraded seating [2] - The MONA M03 Max incorporates advanced AI-assisted driving technology, making it the only model under 150,000 yuan to offer features typically found in vehicles over 200,000 yuan [3] - The vehicle has gained popularity among young consumers, with 70% of owners being post-90s generation and over 40% being female [3] Group 3 - Xiaopeng Motors aims to redefine the competitive landscape of electric vehicles priced around 150,000 yuan by offering features that exceed those of higher-priced models [4] - The introduction of affordable AI-assisted driving technology is expected to accelerate its adoption among younger consumers [4] - The company's strategy focuses on creating a growth ecosystem that benefits both users and the enterprise [3][4]
小鹏MONA M03 Max即将上市 以“越级”实力重塑15万元级纯电车市场格局