Core Insights - The recent publicity surrounding the chairman of a pharmaceutical company promoting its product, ergothioneine capsules, led to a significant 20% increase in the stock price of its subsidiary, Chuaning Bio [1] - Despite initial market excitement, the price of ergothioneine has drastically decreased from 300,000 yuan per kilogram to below 10,000 yuan due to advancements in synthetic biology and increased competition [1][2] - The company Jinsan Bio has decided to fully commit to promoting ergothioneine, aiming to establish itself as an industry leader by actively creating market demand rather than waiting for trends to develop [2][4] Company Strategy - Jinsan Bio's founder, Ding Wei, emphasizes the importance of innovation and market leadership, stating that to become an industry leader, one must pave new paths and help generate market interest [2][8] - The company has set ambitious sales targets, aiming for a gross merchandise volume (GMV) of 300 million yuan in 2023 and 500 million yuan in 2024, with a monthly GMV exceeding 30 million yuan by 2025 [2][3] - Jinsan Bio has successfully completed a Pre-A round of financing exceeding 100 million yuan, with investments from various funds, indicating strong investor confidence in its business model [2] Product Development and Marketing - Jinsan Bio has developed a range of products including skincare serums, oral capsules, and eye drops, focusing on the health benefits of ergothioneine [10] - The company employs a dual strategy of B2B and B2C, selling raw materials while also marketing consumer products, which has proven effective due to the team's background in consumer goods [4][7] - The marketing strategy includes leveraging online sales channels such as JD, Tmall, and Douyin, with a significant portion of sales coming from live-streaming and private domain traffic [11] Research and Clinical Trials - Jinsan Bio is conducting investigator-initiated trials (IIT) to validate the health benefits of ergothioneine, focusing on its effects on liver function and eye health [5][6] - The decision to pursue IIT is seen as a unique approach in the dietary supplement industry, providing scientific evidence to support the efficacy of their products [6] Industry Context - The decline in raw material prices has led many investors to be cautious about ergothioneine, but Jinsan Bio's proactive approach aims to change this perception and stimulate market growth [2][4] - The company positions itself as a leader in the ergothioneine niche, aiming to create a robust market presence and consumer awareness [8][15]
一家Pre-A轮合成生物公司，卖麦角硫因逆袭、月均GMV超3000万
3 6 Ke·2025-05-21 08:16