Core Viewpoint - The stock of珠峰黄金 (Zhu Feng Gold) has shown significant growth, outperforming the Hang Seng Index, despite a decline in revenue and a high price-to-earnings ratio compared to industry peers [1][2]. Company Summary -珠峰黄金 is the largest integrated online and offline internet jewelry retailer in China, with a market share of 5.3% in online jewelry retail and 7.3% in integrated retail as of 2016 [3]. - The company operates through its own online platforms and offline retail stores, with a total of 121 experience stores and one jewelry exhibition hall in Shenzhen as of December 31, 2019 [3]. -珠峰黄金 has registered 19 design patents, emphasizing its focus on diversified design and brand value [3]. Financial Performance - As of December 31, 2024,珠峰黄金 reported total revenue of 158 million yuan, a year-on-year decrease of 61.61%, while the net profit attributable to shareholders was -23.187 million yuan, an increase of 33.75% [1]. - The gross profit margin stood at 30.72%, and the debt-to-asset ratio was 18.44% [1]. Industry Valuation - The average price-to-earnings (P/E) ratio for the professional retail industry is 4.8 times, with珠峰黄金's P/E ratio at -86.02 times, ranking 41st in the industry [2]. - Other industry peers have P/E ratios ranging from 0.18 times to 6.29 times, indicating珠峰黄金's significant underperformance in this metric [2].
珠峰黄金（01815.HK）5月21日收盘上涨12.07%，成交4498.96万港元