HWORLD(US:HTHT) Nan Fang Du Shi Bao·2025-05-21 08:27Core Viewpoint - Huazhu Group reported a revenue of 5.4 billion yuan in Q1 2025, reflecting a year-on-year increase of 2.2%, while hotel operating revenue reached 22.5 billion yuan, up 14.3% year-on-year. The net profit attributable to shareholders was 894 million yuan, a 35.7% increase year-on-year [2] Financial Performance - In Q1 2025, Huazhu Group's average daily rate (ADR) was 272 yuan, down 2.9% year-on-year, and the average revenue per available room (RevPAR) was 208 yuan, down 3.7% year-on-year. The occupancy rate (OCC) for all operating hotels was 76.2%, a decrease from 77.2% in the same period last year [3][4] - The company opened 694 new hotels and closed 155, with 2,865 hotels in the pipeline, slightly down from the previous quarter. The focus is on high-quality growth, emphasizing profitability over scale [4] Market Dynamics - The business travel market has shown slow recovery over the past two years, with external factors like US-China tariffs impacting small and export-oriented enterprises, creating uncertainty for the company's RevPAR forecasts [4] - Despite challenges, the company maintains a positive outlook on the consumption and tourism market, expecting a narrowing decline in RevPAR in Q2 2025 and aiming for sustained growth throughout the year [4] Strategic Focus - Huazhu Group is upgrading its "Golden Triangle" brands, with a significant increase in the proportion of higher-rated products. The number of mid-to-high-end hotels increased by 36% year-on-year to 933, with 523 more in the pipeline [5] - The company aims to capture market share in the mid-to-high-end segment, particularly in first- and second-tier cities, viewing this as a critical area for growth and brand development [5] - Revenue for Q2 2025 is projected to grow between 1% to 5%, with management and franchise income expected to rise by 18% to 22% [5]