Core Viewpoint - Transsion Holdings showcased its brands, itel and Syinix, at the "Ethiopia Tamrit" expo, highlighting its commitment to local manufacturing and innovation in Ethiopia [1][2] Group 1: Event Overview - The "Ethiopia Tamrit" expo took place from May 3 to May 7 in Addis Ababa, attracting approximately 24,000 visitors daily, totaling nearly 120,000 attendees [1] - The event was organized by the Ethiopian Ministry of Industry to promote local manufacturing and attract global investment [1] Group 2: Company Achievements - Transsion Ethiopia received the "Outstanding Contribution Award" for its performance in technology innovation, user service, and local manufacturing [1] - The company holds over 40% market share in the African smartphone market, maintaining its position as the leader [1] Group 3: Local Manufacturing Strategy - Transsion began constructing a large manufacturing center in the Ethio-ICT Village in 2016, completing phase A in 2018 to meet local demand and support exports to other African countries [2] - The company showcased its itel smartphones and Syinix TVs at the expo, demonstrating products tailored to the Ethiopian market [2] Group 4: Future Plans - Transsion plans to continue investing in the Ethiopian market and expand its presence in Africa through local investments, technology transfer, and talent development [2]
传音埃塞亮相“埃塞制造”国家博览会 践行本地化战略