Core Viewpoint - Alibaba's entertainment division has officially rebranded from Alibaba Pictures Group to Orca Entertainment Group, with Alibaba Pictures set to become Damai Entertainment, reflecting a strategic shift towards a "content + technology" dual-driven approach in the AI era [1][2][6]. Group 1: Rebranding and Strategic Direction - The rebranding aligns with Alibaba's philosophy of "returning to the original intention and starting anew," emphasizing the need for self-iteration and upgrading in the face of technological advancements [1][6]. - Orca Entertainment Group will continue to operate under Alibaba, focusing on Youku and Damai Entertainment as its core business engines [1][6]. - The name "Orca" symbolizes adaptability, intelligence, and collaboration, resonating with the company's values of "digital intelligence, symbiosis, and happiness" [1][6]. Group 2: Commitment to Innovation and User Engagement - The company aims to provide a comprehensive entertainment experience through both online and offline channels, enhancing service for industry partners [2][6]. - Alibaba's CEO emphasized the importance of solving social issues and creating customer value as foundational principles for the company's long-term success [2][6]. - The company has achieved quarterly profitability, reflecting progress in its strategic focus on top-tier content and technological innovation [5][6].
阿里大文娱更名虎鲸娱乐,是“回归初心”