打造特色名片讲好城市故事，主流媒体在城市品牌传播中的角色正在转变

Group 1 - The core viewpoint of the articles emphasizes the transformation of city branding from soft power to hard currency, impacting urban factor aggregation, industrial upgrading, and competitiveness [2][4][8] - Recent urban branding phenomena include the popularity of local cultural elements such as Zibo barbecue and Harbin ice sculptures, which have gained significant media attention and public engagement [3][4] - The role of mainstream media is evolving from traditional promotion to becoming value leaders in urban branding, reflecting a shift towards collaborative content creation with the public [3][10] Group 2 - The discussion on brand globalization highlights the competitive landscape for Chinese brands, particularly in the electric vehicle sector in Europe, and the need for effective cross-cultural communication strategies [4][8] - The impact of gaming as a medium for cultural transmission is noted, with China's gaming market holding nearly 50% of the global share, facilitating the international spread of Chinese cultural elements [4][5] - Technological innovation is identified as a key driver for urban development, with examples like Hefei's quantum technology initiatives and Shenzhen's focus on hard technology [6][8] Group 3 - The importance of creating a city label through leading industries is emphasized, suggesting that cities should leverage media to enhance their technological and cultural narratives [9][10] - The integration of media in urban development is seen as crucial for enhancing cities' global competitiveness and influence, with calls for media to adopt advanced technological applications [10][11]