大湾区品牌发展大会在东莞举行，莞品100星计划正式发布

Core Insights - The Greater Bay Area (Dongguan) Brand Development Conference was held, launching the "Guanpin 100 Star Plan" aimed at brand incubation, cross-border resource integration, and industry research to help local enterprises build a global brand ecosystem [1][5] - Dongguan has transformed from an "international manufacturing city" to a "brand capital," emphasizing the integration of manufacturing and aesthetics, and introducing the concept of "manufacturing aesthetics" [1][2] Group 1 - The "Guanpin 100 Star Plan" will support 100 enterprises over two years through training, seminars, and consulting to enhance brand marketing and create successful case studies [1][3] - The first batch of 50 participating companies spans various industries, including food, textiles, toys, electronics, new materials, and intelligent manufacturing [1] Group 2 - The Greater Bay Area Brand Development Center was established in collaboration with Hong Kong Heng Seng University, Dongguan Polytechnic Institute, and Dongguan Fashion Creative Industrial Design Research Institute to promote industry-academia collaboration and provide comprehensive brand solutions [3][4] - The center will conduct consumer behavior research and organize brand study tours to help enterprises understand foreign brands and develop tailored branding solutions [3] Group 3 - With the establishment of the Greater Bay Area Brand Development Center and the implementation of the "Guanpin 100 Star Plan," Dongguan is expected to become a model for Chinese brands in global competition, promoting "Guanpai" brands worldwide [5]