鲁闻道丨加快核心商圈升级，提升消费市场活力

Core Viewpoint - Weifang City is focusing on creating a vibrant and fashionable urban commercial environment by optimizing commercial layouts and enhancing consumer services, resulting in the establishment of several new consumption scenarios and business models [1][3][5] Group 1: Optimization of Commercial Layout and Business Types - The city is developing multi-layered commercial circles, with the Taihua Circle targeting young and fashionable consumers, and the Gude Plaza focusing on leisure, shopping, and entertainment [3] - There are currently 36 commercial streets in the city, including one provincial-level demonstration pedestrian street, which are being enhanced to attract more visitors and boost night economy [3][9] - The city encourages hardware upgrades in existing commercial areas and the introduction of diverse service formats to meet quality consumption demands [3][5] Group 2: Brand Introduction and Cultivation - Policies are in place to attract well-known domestic and international brands to establish flagship and experience stores in Weifang, enhancing the quality of consumer offerings [5] - The city is actively promoting the development of local brands, including the addition of eight new "Weifang Time-honored Brands" this year [5] Group 3: Environmental Quality Improvement - The public transportation network has been optimized to support the commercial development, with 136 routes covering core commercial areas [7] - Night transportation services are being expanded to facilitate night economy activities, with new routes established in high-traffic areas [7] - Efforts are being made to enhance the cleanliness and aesthetic appeal of commercial areas, including improved sanitation and lighting [7] Group 4: Cultural and Leisure Atmosphere Enhancement - Various cultural activities are regularly organized to engage citizens and elevate the cultural quality of commercial areas [9] - The city is promoting the development of unique street characteristics and enhancing public spaces to create a comfortable leisure environment [9] - New consumption formats such as digital and green consumption are being encouraged to innovate diverse consumption scenarios [9] Group 5: Smart Commercial Circle Development - Weifang is advancing the smart commercial circle initiative, with a focus on innovative applications in management, services, and marketing [11] - The city is supporting the smart upgrades of key commercial areas, including the establishment of digital infrastructure for enhanced consumer experiences [11]