Sergey Brin points to where Google Glasses failed — and what Android XR gets right

Core Insights - Google is re-entering the smart glasses market, with co-founder Sergey Brin emphasizing that this attempt will be different from previous efforts [1][3] - A partnership with Warby Parker has been announced, leading to a stock increase of over 15% for Warby Parker, as they plan to launch smart glasses next year [2] - The new smart glasses will utilize Google's Android XR operating system and will feature the Gemini AI assistant for user interaction [2] Company Strategy - Sergey Brin acknowledged past mistakes with the original Google Glass, which was launched in 2013 for $1,500, and expressed confidence in the glasses form factor [4] - The new design aims to look more like regular glasses, addressing previous concerns about the visible camera on the original prototype [4] Industry Context - The revival of Google Glass is positioned within the context of advancements in generative artificial intelligence, which Brin believes can enhance the product's appeal [3]