Affirm Partners With Cali Pass to Expand in a High-Spending Segment

Company Overview - Affirm Holdings, Inc. (AFRM) has partnered with Cali Pass to offer flexible payment options in the winter sports market, starting with the 2025-2026 ski season [1][3] - The partnership allows Cali Pass customers to choose between interest-free biweekly payments or extended monthly terms for purchasing passes or lift tickets [1][2] Market Expansion - The integration of Affirm's payment model is expected to make skiing more affordable and attract budget-conscious skiers and first-time participants, thereby expanding Cali Pass's market [3] - Affirm's network now includes 358,000 retail partners, which is likely to strengthen its position in the leisure and travel market and diversify revenue sources [3] Consumer Trends - There is a growing trend among Gen Z and Millennials favoring flexible payment options, which Affirm is capitalizing on [4] - This partnership may also help ski resorts balance revenues during off-seasons by encouraging early-pass purchases [4] Industry Insights - The U.S. winter sporting goods market is projected to generate $145 billion in revenues by 2028, indicating significant growth potential [4] Stock Performance - Over the past year, AFRM shares have increased by 54.1%, outperforming the industry's growth of 30.7% [5]