年轻人的消费观变了

Group 1 - The core viewpoint of the articles highlights the rapid expansion of discount snack stores in urban areas, driven by consumer demand for affordable products, with "Mingming Hen Mang" leading the market with 14,394 stores and a projected GMV of 55.5 billion yuan by the end of 2024 [1][3] - The introduction of the "Zhao Yiming Savings Supermarket" 3.0 store format by "Mingming Hen Mang" reflects a strategic shift to include a wider range of products, catering to consumers' desire for both savings and quality, thereby enhancing the one-stop shopping experience [3][5] - The McKinsey 2024 China Consumer Report indicates a shift towards rational consumption, with consumers prioritizing value for money, which has made cost-effectiveness a key competitive advantage in the discount retail sector [5][6] Group 2 - The discount retail model is gaining traction across various sectors, with the apparel industry also adapting to this trend, as evidenced by Vipshop's GMV reaching 52.4 billion yuan in Q1 2025, with a significant portion of sales coming from clothing and accessories [5] - The discount retail market in China reached a scale of 1.62 trillion yuan in 2021, with projections estimating it will grow to 2.28 trillion yuan by 2025, reflecting a compound annual growth rate (CAGR) of 11% from 2022 to 2025 [5][6] - The future of discount retail is expected to become more widespread as consumer rationality deepens and businesses optimize their supply chains and product categories, indicating potential growth in various industries beyond snacks and apparel [6]