争抢比亚迪市场份额，吉利剑指百万银河

Core Insights - Geely Galaxy has achieved sales of over 356,000 units from January to April 2023, with an average monthly sales of 89,000 units, and is expected to reach cumulative sales of 1 million units by the end of April [1] - The recently launched Geely Xingyao 8 has contributed to this goal, with initial sales of 1,349 units in its first week [1] - Geely remains confident in achieving the 1 million sales target for Galaxy this year, with plans for further product expansion and a dedicated Galaxy division [1][2] Sales Performance - As of April 30, 2023, Geely Galaxy's cumulative sales exceeded 930,000 units, with a target of reaching 1 million units in just 25 months since the brand's establishment in March 2023 [1] - The Galaxy brand's sales are projected to reach 494,000 units in 2024, representing an 80% year-on-year increase and accounting for 22.7% of Geely's total sales [1] Product Strategy - The turning point for the Galaxy brand was the launch of the Galaxy E5 in August 2024, which competes directly with BYD's Yuan Plus in the A-class SUV market [2] - Geely Galaxy has integrated Geometry into its lineup, enhancing its product offerings across various vehicle categories, including sedans, SUVs, MPVs, and off-road vehicles [2] Competitive Positioning - Geely Galaxy's strategy includes direct competition with BYD's main models, offering superior configurations at lower prices to capture market share [2] - The Galaxy Xingyao 8 is positioned as a "price killer" in the mid-to-large hybrid sedan market, with a starting price of 115,800 yuan, significantly lower than BYD Han DM-i's starting price of 165,800 yuan [3] Distribution Network - Geely Galaxy has established 997 sales channels, with an additional 176 under construction, aiming to exceed 1,000 channels [3] - The sales network is divided into Galaxy A network and Galaxy Star network, with plans to expand into second to fifth-tier markets [3] Future Developments - Geely Galaxy plans to launch two sedans and two SUVs this year, including the Galaxy M9, a large six-seat flagship SUV, which is expected to enhance its presence in the high-end market [3]