Core Insights - The cross-border e-commerce industry in China is undergoing structural transformation driven by globalization and digitalization, with a total import and export volume of 2.63 trillion yuan in 2024, marking a 10.8% year-on-year increase [1][34]. - The demand for cross-border e-commerce ERP systems is rapidly growing as medium and large brand merchants face challenges such as fragmented data across multiple platforms, inefficient supply chain collaboration, and rising global compliance risks [2][4][6]. Group 1: Industry Overview - The cross-border e-commerce ERP market is projected to grow from 1.32 billion yuan in 2024 to 1.89 billion yuan by 2028, reflecting a compound annual growth rate (CAGR) of 11.8% [2][33]. - The market is characterized by intense competition, with traditional ERP providers lagging in adapting to cross-border scenarios, while emerging companies focus on vertical integration and rapid market responsiveness [4][38]. Group 2: Market Dynamics - Internal factors driving the growth of the cross-border e-commerce ERP industry include the shift of Chinese enterprises towards a product and brand-oriented 4.0 stage, necessitating digital tools for user data accumulation and global resource optimization [2][24]. - External pressures, such as the reshaping of global trade patterns and increased reliance on digital systems for stable growth, further accelerate the demand for ERP solutions [28][29]. Group 3: Merchant Needs and Challenges - A significant 95.1% of medium and large brand merchants use two or more core business systems, yet only 20.8% have achieved full ERP integration across channels, leading to operational inefficiencies [6][61]. - Key pain points for these merchants include high cross-border logistics costs (51.3%), chaotic multi-platform order management (43.8%), and data silos (42.9%) [58][59]. Group 4: Technological Integration - The integration of cloud computing, big data, and artificial intelligence is transforming cross-border e-commerce ERP systems towards automation and intelligent decision-making capabilities [36][37]. - The need for a unified financial and operational compliance system is critical, as 56.5% of merchants still rely on manual verification for cross-border tax and fund management processes [77][78]. Group 5: Competitive Landscape - Companies like Jiajia ERP are emerging as leaders in the market by understanding the complex needs of medium and large brand merchants, offering integrated solutions that facilitate real-time data flow across multiple platforms [4][39]. - The competitive edge lies in the ability to provide comprehensive solutions that address data security, compliance, and financial integration, which are essential for global business management [38][39].
36氪研究院 | 2025年中国跨境电商中大型品牌商家ERP需求洞察报告
3 6 Ke·2025-05-21 23:36