什么情况？外国人扎堆去广东，全世界都爱上吃荔枝了

Core Insights - The article discusses the historical significance and modern popularity of lychee, a fruit that was once a delicacy reserved for Chinese emperors but has now become widely accessible to the general public [3][13]. Industry Overview - Lychee has a cultivation history of over 2,300 years in China, with the largest planting area globally being approximately 10 million mu, of which China accounts for about 8 million mu, representing around 75% of the total [4]. - In 2024, China is expected to export 13,900 tons of fresh lychee, equivalent to about 696 million individual fruits, to over 20 countries including the United States, Russia, and Australia [5]. Market Trends - The demand for lychee has surged internationally, with many foreign consumers traveling to Guangdong to experience fresh lychee directly from the orchards [5][12]. - E-commerce platforms are increasingly promoting lychee sales, with a notable 270% increase in search volume for "lychee" on Meituan in the first week of May compared to the previous month [12]. Product Diversification - The market has seen a rise in lychee-based products, including lychee ice cream, dried lychee, and various beverages, catering to diverse consumer preferences [9][10]. - New lychee varieties are being developed, such as the "Guanyin Green," which has recently been introduced to high-end retail channels [19]. Regional Insights - Guangdong is the leading region for lychee production, contributing to about half of the global supply and housing the most lychee brands in China [20]. - The province's rich agricultural practices and investment in quality control have positioned it as a key player in the lychee market [20][22]. Cultural Significance - Lychee has evolved into a cultural symbol in China, with references in popular media and dedicated cultural spaces celebrating its heritage [24][26]. - The fruit's historical narratives and modern-day popularity reflect its deep-rooted connection to Chinese culture and identity [24][27].