WONLY(SH:605268) Quan Jing Wang·2025-05-22 01:59Industry Overview - The Chinese smart lock industry is experiencing a "volume increase but revenue decrease" trend in 2024, with retail volume reaching 20.31 million units, a year-on-year growth of 8.6%, while retail revenue declined by 0.9% to 20.9 billion yuan, indicating a shift away from the traditional "price for volume" model [1] - The industry is currently facing severe homogenization and unhealthy competition, which hampers the transition to high-quality development [1] Company Strategy - Wangli Security has successfully navigated the low-price competition by leveraging smart manufacturing, launching a promotional campaign that generated over 115 million yuan in sales, with a significant increase in upgrades from existing customers [3] - The company introduced a true Grade 4 national standard security door at a groundbreaking price of 1,699 yuan, significantly lowering market entry barriers while achieving dual breakthroughs in "technological accessibility" and "price reduction" [3][6] Technological Advancements - Wangli Security is the first and only company in the national security lock industry to receive the "Future Factory" certification, boasting the world's largest smart manufacturing base for locks and smart home products [5] - The company has restructured the industry cost structure through quality upgrades, efficiency improvements, capacity breakthroughs, and cost optimization, creating an innovative business model of "high quality at low prices" [5] - Wangli's smart manufacturing system includes advanced technologies such as intelligent detection lines and digital production lines, which have drastically improved production efficiency and reduced production cycles from 7 days to 1 day [6] Competitive Positioning - Wangli holds over 1,000 patents, including more than 100 national invention patents, establishing a strong technological barrier and enabling differentiated competition in the market [7] - The company's innovative technologies, such as remote unlocking and intelligent anti-pinch features, have set new industry standards and garnered high consumer recognition, reflecting strong demand for smart security products [9] Market Outlook - According to AVC predictions, the retail volume of the Chinese smart lock industry is expected to reach 21.66 million units by 2025, with a projected year-on-year growth of 6.7% [12] - Wangli aims to transform its smart manufacturing advantages into market value, focusing on quality premiums rather than price reductions, to capitalize on the opportunities presented by consumer upgrades [12]