“一个吉利”战略整合提速 龙头车企打响效率革命

Core Viewpoint - Geely Auto is accelerating the implementation of its "One Geely" strategy, achieving significant growth in revenue, net profit, and vehicle sales in the first quarter of 2025 [2][6]. Financial Performance - In Q1 2025, Geely Auto reported revenue of 72.5 billion yuan, a year-on-year increase of 25% [2]. - The net profit attributable to shareholders reached 5.67 billion yuan, up 264% year-on-year, indicating a substantial improvement in profitability [2]. - The total gross profit for Q1 was 11.4 billion yuan, with a gross margin of 15.8%, an increase of 0.2 percentage points compared to the same period last year [4]. Sales Performance - Geely Auto achieved a record sales volume of 704,000 vehicles in Q1 2025, a 48% increase year-on-year, completing 26% of its annual sales target of 2.71 million vehicles [2]. - The sales of new energy vehicles (NEVs) reached 339,000 units in Q1, with a domestic penetration rate exceeding 50%, placing Geely among the top tier of NEV brands [2]. Product Development - The Geely Galaxy series has been upgraded to a brand, with Q1 sales nearing 260,000 units, a 214% increase year-on-year [3]. - The Lynk & Co brand sold over 72,000 vehicles in Q1, a 19% increase, with NEV sales accounting for 52% of total sales [4]. - Zeekr brand's sales exceeded 40,000 units in Q1, a 25% increase, with new models launched to enhance competitiveness [4]. Strategic Initiatives - Geely Auto plans to acquire all issued shares of Zeekr, aiming for a complete merger to enhance market competitiveness and operational efficiency [6]. - Management restructuring is underway, with key appointments to strengthen leadership and operational management [7][8]. - The company aims to launch nine new NEV models in 2025, targeting a total sales goal of 2.71 million vehicles, including 1.5 million NEVs [8].