Core Viewpoint - The Chinese automotive market is in a phase of adjustment, with expectations for slight growth in production and sales compared to the previous year, driven by a strong performance in the luxury vehicle segment [1][2]. Industry Overview - The overall automotive production and sales from January to November 2021 reached 23.17 million and 23.49 million units, respectively, marking a year-on-year increase of 3.5% and 4.5% [1]. - The luxury vehicle segment has shown resilience, with luxury car sales growing by 19.5% year-on-year, significantly outpacing the overall passenger vehicle growth rate [1][2]. Company Performance - Harmony Auto has demonstrated exceptional growth, with a 62% increase in revenue, gross profit, and net profit in the first half of 2021, and new car sales reaching a record high of 22,400 units, a growth rate of 53.6% [3][4]. - The company has a strong brand portfolio, with over 80% of new car sales coming from BMW and Lexus, both of which have shown robust sales performance [4][6]. Strategic Initiatives - Harmony Auto is expanding its presence in the ultra-luxury segment, with 29% of its dealership network dedicated to ultra-luxury brands, which are expected to yield higher profit margins [6][9]. - The company has implemented digital management reforms that have led to significant cost reductions and efficiency improvements, including a decrease in sales and management expenses [7][9]. Market Trends - The demand for luxury and ultra-luxury vehicles is expected to continue growing, with forecasts indicating a compound annual growth rate of 10.2% for luxury vehicle demand from 2020 to 2025 [10][11]. - The after-sales market is projected to reach a scale of 1 trillion yuan by 2023, driven by an increase in vehicle ownership and aging vehicles [12][13]. Future Outlook - Harmony Auto is well-positioned to benefit from the ongoing trends in luxury vehicle demand, after-sales services, and the growing acceptance of electric vehicles [14][15]. - The company has a strategic focus on expanding its network and enhancing operational efficiency, which is expected to drive long-term performance improvements [11][15].
强势品牌+深化改革，和谐汽车(03836.HK)构筑长期价值