JD(US:JD) Huan Qiu Wang·2025-05-22 02:32Core Viewpoint - The children's safety seat market is undergoing a transformation driven by technological innovation, with consumers demanding higher standards for safety, intelligence, and quality experience [1][2]. Group 1: i-Safe Safety Certification - The i-Safe safety certification was launched by China Automotive Parts and Components and JD's Jingzao, focusing on four core areas: collision protection, material safety, mechanical durability, and electrical safety [2]. - The certification enhances collision protection testing speeds to 75-80 km/h, a 50%-60% increase over national standards, and includes side collision tests at 30 km/h [2]. - For material safety, the certification incorporates A-class infant-grade skin-friendly fabrics and strictly controls harmful substances like formaldehyde and heavy metals [2]. Group 2: Product Upgrades and Market Strategy - JD's Jingzao has upgraded its flagship products, "Business Class" and "Star Class" safety seats, to meet i-Safe standards, using aviation-grade steel to enhance impact resistance [3]. - The upgraded products feature a smart light reminder system to monitor installation status and address common installation errors [3]. - The collaboration with China Automotive Parts and Components lays the foundation for the development of an intelligent in-vehicle ecosystem, integrating various smart functionalities for child safety [3]. Group 3: Industry Impact and Future Outlook - The partnership aims to provide consumers with scientific purchasing references and promote healthy competition within the industry, advancing child travel safety in China [4]. - The i-Safe standard is expected to create a protective barrier for children's travel, emphasizing safety, comfort, and user-friendliness [4].