库克力挺的下一个爆款？一文读懂苹果智能眼镜

Core Insights - Apple is actively developing smart glasses, aiming to compete with Google's XR glasses and Meta's Ray-Ban smart glasses, with a target for mass production by 2026 or 2027 [1][6] - The smart glasses will integrate AI features, microphones, and cameras, enabling functionalities like photo and video capture, real-time translation, and environmental scanning [1][6] - Despite setbacks in developing true AR glasses, Apple remains committed to launching a product before Meta, with CEO Tim Cook prioritizing this initiative [4][6] Development Progress - Apple is creating a custom chip for the smart glasses based on the Apple Watch's system chip, which has lower power consumption compared to iPhone chips [2] - The chip has been optimized for energy efficiency to ensure adequate battery life while maintaining a compact design [2] Challenges Faced - The project has faced difficulties, including the cancellation of plans for true AR glasses that would connect to Mac computers for power [3] - Initial designs aimed for AR capabilities similar to iPhones but encountered issues with power consumption and heat generation [3] Leadership and Research - Tim Cook is personally involved in the development of the smart glasses, emphasizing their importance to the company [4][5] - Apple is conducting user research under the project codename "Atlas" to evaluate various features and interfaces [5] Market Outlook - If Apple can leverage its design strengths and integrate the glasses with iPhones effectively, the product could become a significant success [6] - The smart glasses are expected to be released to consumers as early as 2026 or 2027, while true AR glasses will take several more years to develop [6]